The region of Emilia-Romagna, while known for its cheese and contribution to the world's appreciation for pasta, has been less successful exporting its wine. This is largely because much of the wine produced in the region is low quality designed for undiscriminating tourists. Only 15% of Emilia Romagna wines are DOC caliber. Celli stands out in this under-whelming region, producing some fine DOC wines. Established in 1963, the Azienda Agricola Vinicola Celli belongs to the Sirri and Casadei families (nicknamed Bron and Rusèval). From the beginning, the estate was concerned with quality, but a complete overhaul of the winery in 1985, along with the planting of international grape varieties, put this winery in the forefront of the region. At present , Celli sources grapes from 8 small farms, with a total area of 32 hectares, and from vines that are between 15 and 25 years old. They specialize in local varieties (Sangiovese, Albana, Pagadebit and Trebbiano) producing still, sparkling and dessert wines. The relatively new line, called Bron and Ruseval, specializes in the production of wines from international varieties (Cabernet Sauvignon and Chardonnay).

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